Dal Roi al Social Return on Investment (SROI)
Social Return on Investment, or SROI is an attempt to measure the social and financial value created by a non profit, NGO or business. It has not been proven to drive increased investment, but it is popular with academics and some consultancies. A number of services are now looking at analysing the 'investment' in charities as yielding a social return on investment. An example is Development Ratings which helps private donors evaluate and research charities that work in the developing countries.
Per approfondimenti sul tema suggerisco la lettura di questo interessante paper della London Business School.
Sto progettando un corso sul Branding SROI, a breve ne illustrerò i dettagli.